THE LOFT by Brussels Airlines and Lexus named 'Europe's leading airline lounge’ for third year runni

Created and managed by Brussels Airlines and Lexus, THE LOFT at Brussels Airport has been named ‘Europe’s Leading Airline Lounge’ for the third year in a row at the award ceremony of the prestigious World Travel Awards. The award is voted on by both lounge guests and travel industry professionals.

THE LOFT is a unique lounge concept centred on comfort, technology and design with a blend of ‘Belgitude’ and Japanese hospitality. THE LOFT has won this prized accolade each year since it first opened in 2018. Following the pandemic, it reopened in June of this year after an eight-month closure. Guests are welcomed with the highest health safety standards including discreet Covid signage and bespoke touches such as a personal welcome and seating process, traditional warm Japanese ‘Oshibori’ towels and digital newspapers. The buffet concept was adjusted to reduce infection risks and while waiting for the passionate Neuhaus maître chocolatier to return, Neuhaus chocolates have continued to be offered to all lounge guests.

THE LOFT at Brussels Airport draws on award-winning INTERSECT BY LEXUS brand spaces in Tokyo, Dubai and in New York’s fashionable Meatpacking District. This new airline lounge concept for international travellers was inspired by Lexus luxury, design and the traditional Japanese ‘Omotenashi’ hospitality. It emphasises a further expansion of Lexus beyond the premium automotive world as a global luxury lifestyle brand.

Covering an area of more than 2,000 m², THE LOFT offers seating for up to 500 guests. It is divided into areas with distinctive ambiences and features, including a central bar, seating areas and a breakout space ideal for those who need to work on the move.

In line with Lexus’ brand proposition to ‘Feel More’, lounge guests are provided with a wealth of facilities for a relaxing visit, together with opportunities to immerse themselves in the world of Lexus. They are invited to a masterclass hosted by a Neuhaus maître chocolatier; to feel more relaxed in SPA Grohe shower suites, nap rooms with starlit ceilings and LS Shiatsu-effect massage chairs; to feel more inspired by award-winning art and design elements by Lexus including a Lexus Boardroom with its Mark Levinson® audio system; and to feel more entertained at events ranging from wine tastings to music recitals. 

THE LOFT is once again fully operational, with Lexus Brand Ambassadors providing an Omotenashi welcome to guests each day from 5 a.m. until 9 p.m.